Small Start Up Gets It Right


sqairz golf shoes

There are three F’s in golf shoe design- Form, Function and Fashion. Unfortunately, over the past several years, golf shoe manufacturers have mostly forgotten the first two and gone exclusively into the last one. In the interests of looking good, they have overlooked that golf shoes are an integral element of golf equipment and provide important functions in the golf swing.

Launched in January 2020, Sqairz was engineered with technology and feature innovations that promote proper positioning, bio mechanics, balance and stability that promote the two most important functions of the modern golf swing-accuracy and distance. According to the pros at PGA.com “Over 95% of all ‘swing flaws’ are traceable to a setup position.”


Company founder Bob Winskowicz, an industry veteran who previously worked with MacGregor Golf and The Arnold Palmer Company, had a simple epiphany one day when he went down to the driving range to speak to a friend. Outfitted in his square toed street shoes he started hitting balls and realized his feet had a wider footprint that made him more stable. The light bulb went on and Winskowicz set out to produce ‘the best golf shoe ever built.’

Thinking back to the quarterly meetings with the King himself, Arnold Palmer, he remembered that the question Arnold always asked was “how will this benefit the golfer.’

“Every great shot starts in the feet, so our mission has been to develop a shoe with features and innovations that help every golfer create more great shots,” said Winskowicz, “We believe that SQAIRZ achieves this by helping golfers get in the right foot position more often, while providing more ground connection, balance and stability– allowing them to hit more accurate and longer shots.”

gray sqairz golf shoes
The shoes were developed by award-winning designers Joe Napurano and Jonathan Morris, who specialize in biomechanics and design ergonomics and have decades of experience with global footwear brands including New Balance, Fila and Reebok. Napurano designed the “Cybernet,” Reebok’s technical “Futervision” basketball shoe which is now on display in Atlanta and Singapore. Morris is known for his award-winning design of the Shaqnosis for Shaquille O’Neil, Kamakazee II for Shawn Kemp and Pump Court Victory II for Michael Chang. Some of the notable innovations that complement the patented SQAIRZ ® toe include:
  • – Heel stabilizer: Centers the heel, assisting in full range of motion while preventing foot roll-over injury
  • – Hybrid sole: Cleats augmented with nubs for greater connection to the ground, fostering maximum torque that translates into distance. Cleats positioned directly under the pressure points are colored red
  • – Custom insole: Added compression in the pressure point areas works in concert with the outsole design for comfort, balance and stability
  • – Stay-Put lace design: Raised silicone square nubs keep laces locked in throughout the round
sqairz golf shoes

“I’ve seen a lot of innovations come and go during my 40 years in the golf industry, but I’ve never experienced a shoe that integrates comfort, stability and performance like SQAIRZ,” said Jim Remy, SQAIRZ senior advisor and former PGA of America President. “SQAIRZ represents the future of golf footwear, as important to performance as the clubs you swing and the balls you hit.”

Available immediately at SQAIRZ.com, the initial line of shoes retails for $247.97 and features men’s and women’s styles in a full range of sizes, as well as four colors. For more information, visit sqairz.com.

blaci sqairz golf shoes

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Florida Golf
& Leisure