Florida Golf and Leisure is incredibly pleased to announce the addition of Cassandra Bausch as a columnist. Cassandra is a Chicago-based writer who works full-time in the golf industry. She graduated valedictorian from Columbia College Chicago with a B.A. in Journalism.
Cassandra didn’t fall in love with golf until after college, but now she leaves Golf Channel on for her rescue pup Ryder (yes, named after the Cup) whenever she leaves the house.
With a millennial mindset, irreverent viewpoint, a strong sense of humor and concise prose Cassandra will bring unique and entertaining reading to our readers each month.
Here is her first piece, “Women and Growing the Game.“ I’m sure you’ll enjoy it and be looking forward to her next take. You never know what she will write about.
Publisher of Florida Golf and Leisure
Women in Golf
By: Cassandra Bausch
“Growing the game” has become a bit of a cliché in the golf industry. We’re always talking about casting wider nets, getting more people into the sport of golf…and yet, sometimes I feel like I’m the only person shopping the women’s discount racks at my local golf store.
There are plenty of demographics who are vastly underrepresented in the golf community but the lack of women is the most disappointing to me. The bigger disappointment, though, is that I’m not sure that there’s an easy fix.
As a female who found her way to the golf world mostly by accident, it’s hard for me to pin down what would make the sport more appealing to the fairer sex. I know what I like about it, but I’m not representative of most women (obviously, since I like golf). I’m also not representative of the key demographic, since I’m young enough to remember Lisa Frank gel pens but not old enough to have ever used a car phone.
Part of me wants to be satirical and blame the lack of sexy photo shoots with PGA golfers. If Lexi Thompson can pose topless on Golf Digest and sell the sport, I see no reason why Adam Scott has to keep his shirt on (though shout-out to Brooks Koepka for letting it all out). Cart girls could be beer boys and caddying could be a side job for aspiring underwear models. Hell, let’s have the PGA host a monthly swim trunk pro-am with hot firefighters and golf pros in nothing more than board shorts.
As humorous as it would be to see every shade of farmer’s tan out there on the course, we all know that’s not the solution. Sure, equal opportunity objectification and some suggestive new ads might attract some women but at the end of the day, we need more than meets the eye to get us to actually play the sport.
So what WILL get women onto the course?
I can honestly say I have no idea. I think everyone has a personal relationship with their hobbies – some people play softball because that’s what their coworkers do; some people fish because they used to go every weekend with their dad; some people bowl because they have no other discernible athletic ability (guilty).
As such, golf is one of those sports that you have to WANT to be a part of – it’s not a casual relationship. It’s hard, it’s expensive and unfortunately, it’s a bit of a clique. It’s like converting religions; you gotta keep coming back until you’re accepted into the fold.
The thing is, those problems aren’t exclusive to women. Golf is hard for everyone, it’s expensive across the board and frankly, the people who are already in the sport aren’t always welcoming newcomers with open arms.
What is exclusive to women though, at least in my experience, is an added level of BS. I’ve been degraded, harassed and patronized. I’ve had complete strangers tell me that I’m not a “real” golf fan but it’s “cute” that I want to find something in common with my husband.
Not only does my husband not golf unless I drag him out, he couldn’t tell you what country Henrik Stenson is from, who sponsors Dustin Johnson or what the newest Callaway wedge is called.
I firmly believe that the sport doesn’t have to be defined by stereotypes like that. It doesn’t have to be classist, sexist or aspirational. It doesn’t have to be viewed as the thing men do to get away from their wives (even if that’s sometimes true). It doesn’t have to be the thing at which women roll their eyes when it winds up on TV. It can be another thing we do for fun if we stop accepting all the stereotypes as absolute truths and start deciding that women could also use five or so hours away from their partners once in awhile.
The attitude toward the sport as a whole has to change before you’re going to be fighting off hordes of honeys to get a prime tee time.
Until then, I have a request for all my golfing guy friends: Invite your girl (or girl friends, in the platonic sense) out next time you hit nine or swing by the range. Turn off the competitive mode, offer help if (and only if) she asks for it and introduce her to the thing you love. Odds are, someone you trusted introduced you to it initially so pass along the favor. She may hate it – that’s fine. At least you can say you’ve tried.
Silver lining: If we somehow fail in our mission to make golf more female-friendly, that just means more discount Puma skirts for me. So try your best as long as your best falls just below the level of discount golf shopping.